Blog 9

Hyggerium: A Whimsical Gift Shop Tucked Inside Jewel and More:

If you’re looking to buy someone a unique, quirky gift, Hyggerium is a spot you’ll want to check out. Located in Jewel Changi Airport, with outlets at One Holland Village and Serangoon’s MyVillage, this playful little shop is packed with personality and charm.

                                        
                                        

Inside, you’ll find colorful shelves full of Miffy plush toys, calming mood lights, witty desk signs, mini building sets, and plenty of locally made gems. Whether it’s for a birthday, a thank-you gift, or something fun for your desk or home, there’s always something that feels a little different. Prices range all the way from $5 to $500, making it easy for everyone to find something—whether you’re looking for a small, affordable trinket or a more premium gift. No matter your budget, there’s something here for you.

A friend once bought me a Cocoonese from Hyggerium—a small cloud-shaped one that glows softly—and I liked it so much I had to find out where it came from. It was unlike any gift Ive ever received:  unique, adorable and memorable. Since then, Hyggerium has become my go-to gift shop. It’s the kind of store that makes gift shopping easy, especially when you want something that stands out from the usual options.



What I really like about Hyggerium is that it’s a genuinely good business idea. In a market full of generic gifts or overdone trends, they’ve managed to create a space that feels fresh, fun, and full of surprises. That said, I think they could take things even further with a little boost in their marketing. Especially in quieter malls or crowded spaces like Jewel, their storefront doesn’t always grab your attention the way the products inside do. If they added more color, signage, or creative displays—or even just updated their social media more often—it could help them reach a bigger crowd. The vibe they have is great, it just needs to be more visible.

Hyggerium is one of those places that’s easy to fall in love with. Whether you're gift shopping or just browsing for fun, it’s full of things that make you smile. If you’re into cute, quirky, and thoughtful finds, this one’s worth adding to your list.

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